Welcome to Australian Wool Innovation, a hub for the woolgrowers of Australia.
Not a woolgrower? Looking for information about wool products, wool care or wool processing?
The Woolmark Company is the global authority on wool. Visit Woolmark.com instead.
Making Money out of Wool Webinar
Learn the latest strategies, tactics and economic analysis to help WA woolgrowers overcome market challenges and make more money from wool sheep.
Articles That Might Interest You
Smart Wool: Turning Tech Into Profit for WA Woolgrowers
Want to get more from tech without wasting money or time? In this article, Mark Ferguson shares how woolgrowers can turn tech into real profit—starting with the basics like pregnancy scanning and condition scoring. From capturing EID data at marking to applying the 80/20 rule on tech investments, it’s packed with practical, low-cost strategies to lift productivity.
Read more
A woolgrower’s guide to getting started with carbon and emissions
Getting started with carbon and emissions on-farm can boost productivity and future-proof your woolgrowing business. It’s not just about compliance — understanding your emissions helps improve efficiency and profitability. This article breaks down the basics, including where emissions come from, how to measure them using simple tools and what practical steps woolgrowers are already taking to make it work on their farms.
Read more
Management targets for increased productivity and profitability
Ewe nutrition during pregnancy and lactation plays a major role in the productivity and survival of the ewe and her lambs. Here we have summarised the management targets for optimum productivity and profitability along with what to do and what to avoid when managing ewes to optimise lamb survival.
Read more