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Making more money out of wool sheep: Data to decisions, markets and management

There are viable pathways for WA woolgrowers to remain profitable and optimistic about the future of woolgrowing in WA. This article provides some practical tips on how to make more money out of wool sheep by leveraging data to improve decision-making, optimising management practices, and being proactive to take advantage of growing market opportunities for Merino’s in WA.

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Improving Lamb Survival: Practical Steps from Birth to Marking
Most lamb losses occur in the first 48 hours—but small management decisions can make a big difference. This article outlines the key drivers of lamb survival, from ewe condition and scanning to mob size and shelter, to help you get more lambs through to marking. Read more
Maximising Your Clip’s Value: Understanding Wool Prices and Managing Risk
This article explores how WA woolgrowers can maximise returns by aligning their clip with modern market demand—covering the 40–70mm staple-length "sweet spot," the impact of staple strength and effective contamination control. It provides practical steps to move beyond production risk by using tools like forward contracts and price hedging, helping you protect your margins and make informed, data-driven selling decisions in a volatile global market. Read more