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AWI Extension WA Deep Dive Series, Episode 1: Smart Wool Turning Tech into Profit

This episode features an interview with neXtgen Agri CEO, Mark Ferguson, exploring how data and technology can help WA woolgrowers add value to both their wool clip and their business. This episode highlights practical tools, innovations and smarter workflows that can help improve productivity and profitability.

Articles That Might Interest You

Smart Wool: Turning Tech Into Profit for WA Woolgrowers
Want to get more from tech without wasting money or time? In this article, Mark Ferguson shares how woolgrowers can turn tech into real profit—starting with the basics like pregnancy scanning and condition scoring. From capturing EID data at marking to applying the 80/20 rule on tech investments, it’s packed with practical, low-cost strategies to lift productivity. Read more
Improving Lamb Survival: Practical Steps from Birth to Marking
Most lamb losses occur in the first 48 hours—but small management decisions can make a big difference. This article outlines the key drivers of lamb survival, from ewe condition and scanning to mob size and shelter, to help you get more lambs through to marking. Read more
Maximising Your Clip’s Value: Understanding Wool Prices and Managing Risk
This article explores how WA woolgrowers can maximise returns by aligning their clip with modern market demand—covering the 40–70mm staple-length "sweet spot," the impact of staple strength and effective contamination control. It provides practical steps to move beyond production risk by using tools like forward contracts and price hedging, helping you protect your margins and make informed, data-driven selling decisions in a volatile global market. Read more
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Resources

Sheep nutrition over summer and autumn Why Western Australian woolgrowers should stay with wool Reaping the benefits of pregnancy scanning Where to start with addressing salty land Recognising and preventing metabolic disease in lambing ewes Preparing low worm-risk paddocks Management targets for increased productivity and profitability Making more money out of wool sheep: Data to decisions, markets and management Optimising productivity and profitability with feed tests Tackling dag Making EID work for you A woolgrower’s guide to getting started with carbon and emissions Sustainable worm control with summer-autumn drenching Mastering Sheep Breeding Values and Selection Indexes Optimising management of grazing stubbles Water-Smart Wool: How to Make the Most of Every Drop The WA woolgrower’s guide to containment feeding Practical steps to drought-proof your sheep enterprise Improving conception, scanning results and lamb survival Staying ahead of Barber’s Pole: Managing worm risk in a changing WA climate Smart Wool: Turning Tech Into Profit for WA Woolgrowers Smarter Shearing: How WA Woolgrowers Can Improve Productivity, Welfare and Shed Culture Improving Lamb Survival: Practical Steps from Birth to Marking Maximising Your Clip’s Value: Understanding Wool Prices and Managing Risk Driving productivity with EID Making sense of ASBVs and Selection Indexes Best-practice shearing and crutching Preparing for a successful joining Strategies to increase conception and reproductive rates Australian wool production is in the box seat to help livestock industries become part of the climate solution Wool bioharvesting technique aims to provide woolgrowers with choice Increasing your bottom line with agtech Strategies and tactics for the season Raising the bar with lamb survival Feed budgeting 101 What to look out for with stock water quality and some tips to help Passengers vs Performers Making cent$ of carbon and emissions on-farm Wean to manage Agtech wrap: recent agtech developments for woolgrowers

Publications & Other Resources

Making Money out of Wool Webinar Using EID for profit and productivity Webinar Water-smart management strategies Making cent$ of carbon and emissions on-farm Making Sense of ASBVs & Selection Indexes Tackling Tough Times Webinar – Session 1 AWI Extension WA Deep Dive Series, Episode 1: Smart Wool Turning Tech into Profit AWI Extension WA Deep Dive Series, Episode 2: Containment Feeding, Made Simple AWI Extension WA Deep Dive Series, Episode 3: Building Drought Resilience AWI Extension WA Deep Dive Series, Episode 4: Smarter Shearing AWI Extension WA Deep Dive Series, Episode 5: Wool Marketing Masterclass Tackling Tough Times Webinar – Session 2 Feed Budget Tables – Green Feed Budget Tables - Break of Season Feed Budget Tables - Dry/Drought Making More From Sheep Condition Scoring of Sheep Shearing Shed Safety Making EID work for you Optimising productivity and profitability with feed tests A woolgrower’s guide to getting started with carbon and emissions Tackling dag Sustainable worm control with summer-autumn drenching Mastering Sheep Breeding Values and Selection Indexes Optimising management of grazing stubbles Water-Smart Wool: How to Make the Most of Every Drop The WA woolgrower’s guide to containment feeding Improving conception, scanning results and lamb survival Practical steps to drought-proof your sheep enterprise Staying ahead of Barber’s Pole: Managing worm risk in a changing WA climate Smart Wool: Turning Tech Into Profit for WA Woolgrowers Improving Lamb Survival: Practical Steps from Birth to Marking Maximising Your Clip’s Value: Understanding Wool Prices and Managing Risk Smarter Shearing: How WA Woolgrowers Can Improve Productivity, Welfare and Shed Culture Sheep nutrition over summer and autumn Why Western Australian woolgrowers should stay with wool Reaping the benefits of pregnancy scanning Where to start with addressing salty land Recognising and preventing metabolic disease in lambing ewes Preparing low worm-risk paddocks Management targets for increased productivity and profitability Making more money out of wool sheep: Data to decisions, markets and management Driving productivity with EID Making sense of ASBVs and Selection Indexes Best-practice shearing and crutching Preparing for a successful joining Strategies to increase conception and reproductive rates Australian wool production is in the box seat to help livestock industries become part of the climate solution Wool bioharvesting technique aims to provide woolgrowers with choice Increasing your bottom line with agtech Strategies and tactics for dry seasons Raising the bar with lamb survival Feed budgeting 101 What to look out for with stock water quality and some tips to help Passengers vs Performers Making cent$ of carbon and emissions on-farm Wean to manage Agtech wrap: recent agtech developments for woolgrowers Lifetimewool ParaBoss Visual Sheep Scores Pain relief at lamb marking Best-practice lamb marking FeralScan AWI Workshops Information AWI Change Makers Episode 6: Lambing paddock planning AWI Change Makers Episode 2: Weaning to manage Winning With Weaners webinar AWI Change Makers Episode 1: Lambing mob size AWI Change Makers Episode 7: Scanning to manage AWI Change Makers Episode 4: Ewe condition scoring AWI Change Makers Episode 5: Joining time and length AWI Change Makers Episode 3: Ram Performance Management Standard Reference Weight calculator Winning With Weaners feed budget tables Sheep Genetics Understanding MERINOSELECT ASBVs Factsheet Sheep Genetics MERINOSELECT Indexes Factsheet AWI Prepare your sheep for shearing Factsheet AWI Dealing with shearing cuts Factsheet The value of pregnancy scanning Checklist for pregnancy scanning and ewe management from joining to lambing Pregnancy scanning: an ultra-sound investment Resource guide for sheep reproduction Stock water Pregnancy toxaemia fact sheet Hypocalcaemia fact sheet Calcium and magnesium deficiencies in pregnant and lactating ewes Wool harvesting engagement checklist Scoring for profit

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Events

Update on AWI Merino Lifetime Productivity project AWI Wool Trip WA Ask the Chairman and Board of Directors Webinar Webinar: Introducing the Australian Wool Traceability Hub Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars Tackling Tough Times Webinars AWI webinar: Why stay in wool sheep? Webinar: Woolmark+ Australian Wool Insetting Program Past Events Pole position: staying ahead of worms this summer

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