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There is a lot of hype out there about agricultural technology (agtech), and tonnes of solutions to wade through. This article provides some tips to help you get more value from agtech.

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Working Smarter using Artificial Intelligence (AI)
Artificial Intelligence (AI) isn't just for tech companies—it's already helping woolgrowers save time in the office and make better use of their farm data. Discover practical ways AI can help with paperwork, EID data analysis, staff communication and decision-making, plus a glimpse at some of the exciting technologies for the wool industry on the horizon. Read more
Wool Marketing Masterclass: Growing Global Demand for WA Wool
What happens to your wool after it leaves the farm gate? Discover how AWI and The Woolmark Company are building global demand for Australian wool through major brand partnerships, consumer campaigns and sustainability initiatives. From Venus Williams wearing Merino on the world stage to campaigns challenging synthetic fibres, learn how international marketing efforts are helping create stronger demand—and what WA woolgrowers can do to support these marketing efforts. Read more
Smart Wool: Turning Tech Into Profit for WA Woolgrowers
Want to get more from tech without wasting money or time? In this article, Mark Ferguson shares how woolgrowers can turn tech into real profit—starting with the basics like pregnancy scanning and condition scoring. From capturing EID data at marking to applying the 80/20 rule on tech investments, it’s packed with practical, low-cost strategies to lift productivity. Read more