Welcome to Australian Wool Innovation, a hub for the woolgrowers of Australia.
Not a woolgrower? Looking for information about wool products, wool care or wool processing?
The Woolmark Company is the global authority on wool. Visit Woolmark.com instead.
Winning With Weaners webinar
AWI Winning With Weaners is a one-day workshop offered by AWI’s state grower extension networks right around Australia. AWI has recorded a one-hour version which covers the highlights of the workshop to make available to growers any time of the year.
Articles That Might Interest You
Winter Newsletter 2026
Welcome to AWI Extension WA’s Winter Newsletter for 2026 - supporting Western Australian woolgrowers to make smarter, more timely and profitable decisions.
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Working Smarter using Artificial Intelligence (AI)
Artificial Intelligence (AI) isn't just for tech companies—it's already helping woolgrowers save time in the office and make better use of their farm data. Discover practical ways AI can help with paperwork, EID data analysis, staff communication and decision-making, plus a glimpse at some of the exciting technologies for the wool industry on the horizon.
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Wool Marketing Masterclass: Growing Global Demand for WA Wool
What happens to your wool after it leaves the farm gate? Discover how AWI and The Woolmark Company are building global demand for Australian wool through major brand partnerships, consumer campaigns and sustainability initiatives. From Venus Williams wearing Merino on the world stage to campaigns challenging synthetic fibres, learn how international marketing efforts are helping create stronger demand—and what WA woolgrowers can do to support these marketing efforts.
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