Winter Newsletter 2026

Welcome to AWI Extension WA’s Winter Newsletter for 2026. This newsletter is packed with the latest resources and information to help WA woolgrowers. 
​​​
In this newsletter, we cover:

1. Wool Marketing Masterclass: Growing Global Demand for WA Wool -Discover how AWI and The Woolmark Company are building global demand for Australian wool through major brand partnerships, consumer campaigns and sustainability initiatives. Read this article to learn how international marketing efforts are helping create stronger demand—and what WA woolgrowers can do to support these marketing efforts.                                     

2. Meeting the Mark: Setting Lambs Up for Success - This article outlines best-practice lamb marking practices to improve animal welfare, recovery and lifetime performance. It covers preparation, hygiene, low-stress handling, correct tail docking, effective pain relief, ewe assessment and post-marking care, with practical tips to help WA woolgrowers set lambs up for success.
   

3. xx - Txx.

4. Working Smarter using Artificial Intelligence (AI) - Learn how AI is helping woolgrowers save time in the office and make better use of their farm data. Discover practical ways AI can help with paperwork, EID data analysis, staff communication and decision-making, plus a glimpse at some of the exciting technologies for the wool industry on the horizon.

5. Wool trivia challenge - Test your knowledge with a quick 10-question trivia challenge. Wool ewe take the challenge?

6. AWI Extension WA Deep Dive Series - Have you tuned in yet to the new AWI Extension WA Deep Dive Series? Read on to see what we’ve covered so far—and catch up on the episodes you might have missed.

We've also provided a bunch of additional resources and information to help throughout the articles in this newsletter. 

Scroll down to the end to check it all out!

As always, please get in touch with Georgia with any comments, suggestions, feedback or requests for workshops in your region, visit contact us.

Wool trivia challenge!

Test your knowledge with a quick 10-question trivia challenge.

Wool ewe take the challenge?

Click on the following link to access the quiz and view the answers > 

Submit your answers, then click on "View accuracy" to see how you went.

Precision, Productivity and Profit’ Workshop

Ready to apply precision sheep management (PSM) in your own enterprise?

Then sign up for the AWI and MLA-funded ‘Precision, productivity and profit’ workshop. This workshop will step you through the phases of building your own PSM plan. You’ll start with the aspect of your sheep business you want to improve most and, by the end of the workshop, you’ll have a clear plan for putting PSM into practice when you get home. The workshop includes examples of how to apply PSM to different aspects of your sheep farming business.

AWI Extension WA Deep Dive Series

Click on the links above for each episode or scan the QR code to check out all of the Deep Dive series episodes. You can also access the series here: https://tinyurl.com/4jkchums. 

Stay tuned to our social media for more episode releases!

Other AWI Extension WA Initiatives

Make sure you stay tuned via our social media platforms to keep up to date with the latest research and advice. 

If you haven't already, make sure you catch up on our webinars held during 2025.

You can watch full replays on YouTube by clicking on the following links:

• Making Money Out of Wool Webinar - https://youtu.be/3HZV8rKdHtY?si=DhAHBo6lKjaGn0Cl

• Using EID for profit and productivity Webinar - https://buff.ly/sa6nJEM

• Making cent$ of carbon and emissions on-farm Webinar - https://buff.ly/bPmksM9

• Water-smart management strategies Webinar - https://buff.ly/3yRYxbt

• Making Sense of ASBVs & Selection Indexes Webinar - https://buff.ly/FCS8LHu

  Newsletter Articles Winter 2026

  We’ve carefully crafted four articles for your perusal to support you through the next few months and set you up for future success.

  

  Wool Marketing Masterclass: Growing Global Demand for WA Wool

  What happens to your wool after it leaves the farm gate? Discover how AWI and The Woolmark Company are building global demand for Australian wool through major brand partnerships, consumer campaigns and sustainability initiatives. From Venus Williams wearing Merino on the world stage to campaigns challenging synthetic fibres, learn how international marketing efforts are helping create stronger demand—and what WA woolgrowers can do to support these marketing efforts. 

  

  Meeting the Mark: Setting Lambs Up for Success

  This article outlines best-practice lamb marking practices to improve animal welfare, recovery and lifetime performance. It covers preparation, hygiene, low-stress handling, correct tail docking, effective pain relief, ewe assessment and post-marking care, with practical tips to help WA woolgrowers set lambs up for success.

  

  Working Smarter using Artificial Intelligence (AI)

  Artificial Intelligence (AI) isn't just for tech companies—it's already helping woolgrowers save time in the office and make better use of their farm data. Discover practical ways AI can help with paperwork, EID data analysis, staff communication and decision-making, plus a glimpse at some of the exciting technologies for the wool industry on the horizon.