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AWI Extension WA Deep Dive Series, Episode 3: Building Drought Resilience

In this episode, Tanya Kilminster from the South‑West WA Drought Hub discusses strategies for building enterprise resilience, preparing for dry spells and setting woolgrowers up for long‑term success under variable seasonal conditions

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Working Smarter using Artificial Intelligence (AI)
Artificial Intelligence (AI) isn't just for tech companies—it's already helping woolgrowers save time in the office and make better use of their farm data. Discover practical ways AI can help with paperwork, EID data analysis, staff communication and decision-making, plus a glimpse at some of the exciting technologies for the wool industry on the horizon. Read more
Wool Marketing Masterclass: Growing Global Demand for WA Wool
What happens to your wool after it leaves the farm gate? Discover how AWI and The Woolmark Company are building global demand for Australian wool through major brand partnerships, consumer campaigns and sustainability initiatives. From Venus Williams wearing Merino on the world stage to campaigns challenging synthetic fibres, learn how international marketing efforts are helping create stronger demand—and what WA woolgrowers can do to support these marketing efforts. Read more
Meeting the Mark: Setting Lambs Up for Success
This article outlines best-practice lamb marking practices to improve animal welfare, recovery and lifetime performance. It covers preparation, hygiene, low-stress handling, correct tail docking, effective pain relief, ewe assessment and post-marking care, with practical tips to help WA woolgrowers set lambs up for success. Read more