Welcome to Australian Wool Innovation, a hub for the woolgrowers of Australia.
Not a woolgrower? Looking for information about wool products, wool care or wool processing?
The Woolmark Company is the global authority on wool. Visit Woolmark.com instead.
Driving productivity with EID

Electronic identification tags (EID) are becoming mandatory, so why not make the most of the technology to help you achieve the goals of your sheep enterprise? We've pulled together some information to help you utilise data collected via EID to increase productivity and profit.
Articles That Might Interest You
Management targets for increased productivity and profitability
Ewe nutrition during pregnancy and lactation plays a major role in the productivity and survival of the ewe and her lambs. Here we have summarised the management targets for optimum productivity and profitability along with what to do and what to avoid when managing ewes to optimise lamb survival.
Read more
Making more money out of wool sheep: Data to decisions, markets and management
There are viable pathways for WA woolgrowers to remain profitable and optimistic about the future of woolgrowing in WA. This article provides some practical tips on how to make more money out of wool sheep by leveraging data to improve decision-making, optimising management practices, and being proactive to take advantage of growing market opportunities for Merino’s in WA.
Read more
Why Western Australian woolgrowers should stay with wool
The WA wool industry is currently facing significant challenges, so it's no surprise that many woolgrowers are considering moving away from wool. This article shares the results from a recent enterprise comparison study that suggests that switching enterprises is unlikely to significantly increase profits and provides some practical tips to help woolgrowers
Read more